Gamekyo : Blog : [Wii] Le slogan dévoilé

Nintendo prépare la promotion de sa console au Japon.
Outre un budget évalué à 10 millions d'euros, Nintendo dévoile le slogan de sa campagne :

' Wii Move You '

Nintendo is preparing an all-out web assault to promote its Wii console, out on 8 December, allocating a significant portion of its £10m marketing budget online. Using the slogan 'Wii Move You', the Japanese gaming giant is set to take full advantage Sony's decision to hold the PlayStation 3 launch back until the New Year.
We're just in the final stages of putting our media plan together for Wii, but in terms of online our spend is way more than anything we've done before,...