LOS ANGELES--Today saw the second of the big three console makers announce their next-generation platform. At its pre-E3 press conference, Sony Computer Entertainment gave the world its first look at the PlayStation 3, as it now is officially called.

The name was not unexpected, since Sony had been running an extensive teaser-ad campaign prepping the public for the PlayStation 3. The company had laid a blanket of posters around the Los Angeles Convention Center, site of the Electronic Entertainment Expo (aka E3). Bus stalls and billboards around the convention center proclaimed Prepare for Chang3 in the distinctive PlayStation font with partial shots of the Dual Shock controller's square-circle-triangle-X buttons.

Sony also confirmed the PlayStation 3, will use Blu-Ray discs as its media format. The discs can hold up to six times as much data as current-generation DVDs. It will also supporrd CR-ROM, CDR+W, DVD, DVD-ROM, DVD-R, DVD+R. It also confirmed the machine would be backwards compatible all the way to the original PlayStation.

Sony also laid out the technical specs of the device. The PlayStation 3 will feature the much-vaunted Cell processor, which will run at 3.2 Ghz and feature 2.18 teraflops of performance. It will sport 256mb XDR main RAM at 3.2 Ghz, have 256MB of GDDR VRAM at 700mhz, a detachable 2.5 inch HDD slot, six usb 2.0 ports, Memory Stick Duo, a SD slot, a compact flash memory slot, Compact flash slot, 2 hdmi outputs, 1 av multi out, 1 SPDIF optical output, and 1-gigabit Ethernet built in port
Sony also unveiled the PS3's graphics chip, the RSX Reality Synthesizer based on Nvidia technology. The GPU will be capable of 128bit pixel precision, 1080p resolution, some of the highest HD resolution around. It also has over 300 million transistors, larger than any processor available commercially today. It was manufactured using the 90nm process with 8 layers of metal. The RSX is more powerful than two GeForce 6800 ultras, which would cost rough $1000 if bought today.
The PlayStation 3 will also sport some hefty multimedia features, such as video chat, internet access, digital photo viewing, digital audio and video. Sony Computer Entertainment head Ken Kutaragi introduced it as a Super computer for computer entertainment.

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